What Is Revenge Travel?

Have you been bored of being stuck at home and starting to crave the travel that you used to have? Have you been searching online for all the possible places where you could reach without the need of being on the plane? Well, if you’re doing so then you’re said to be revenge traveling. 

Well in simple terms, revenge travel is a mindset where people are more eager to travel and less willing to cancel their holiday plans after the coronavirus shutdowns. They crave outdoor experiences and outdoor times. Vaccinations have also boosted travel confidence, especially for those who have finished both doses of vaccines. Besides, travelers who are categorized in the revenge travel section would most likely be willing to explore exotic locations and spend more money than usual. 

What To Expect From Revenge Travellers?

First of all, do keep in mind that revenge travelers are not the same as backpackers even though they highly prioritize flexibility. They might want to be able to change their destination or cancel their booking last minute, especially without the need of losing money on their booking. 

The very evident difference between a backpacker and a revenge traveler is that revenge travelers prefer domestic travel more than international travel. Whilst they’re willing to throw caution to the wind as they book their next travel, they’re most probably going to explore a new location in the city or country as they are all about gaining exotic experiences and are happy to spend more.

Safe destinations with lower incidences of Covid-19 such as Langkawi Island, Malacca, and Sabah naturally attract more revenge travelers. Smaller towns have started to rise in popularity for these segments. Additionally, small towns are often rich in history and culture which are often the most attractive part which catches travelers’ attention. However, they will also double-check the medical facilities of the place as a result of Covid-19 effects.

As revenge travelers take it very seriously with their traveling experience, hygiene will most likely be their top priority. They will most likely look for an accommodation that takes high precaution and safety measures against Covid-19. These include improved cleanliness routines, highly adhere to local government’s health guidelines, providing contactless hospitality, providing care packages upon check-in, and more.

Hence, Pinstay as an experienced Airbnb investment company in Sabah will share some ways and thoughts on how the Airbnb investment industry caters to revenge travelers in Sabah.

How Can Airbnb Investment Industry In Sabah Attract And Cater To Revenge Travelers In Sabah?

Understand This New Market

A good marketing strategy always begins with analyzing and understanding the people you’re trying to get through the doors. The marketing team of the Airbnb investment company should do an in-depth analysis of what are the qualities which impact travel and how the target audiences are being influenced by these travel trends in Sabah. Hence, the Airbnb investment company will need to be authentic and have its own personalized marketing messages and have the ability to trigger the target audience to book the Airbnb. 

Train Staff To Manage The New Normal

Front desk staff will be the first-liner who will meet face-to-face with customers. Hence, Airbnb’s investment company should take extra precautions and effort in preparing them so that they could manage the rush of guests through the door especially after they can travel internationally with ease due to direct international flights to Sabah. Besides, take into consideration that customers would also prefer front desk staff to be fully vaccinated to ensure that the Airbnb or service is relatively safer from the covid-19 transmission. Empowering front liner staff with the latest technology is a great way to facilitate a contactless service during this crucial period.

Market Beyond The Four Walls

Always keep in mind that revenge travelers are a group of enthusiasts and adventurers who are looking to embrace the outdoors again and gain new experiences. So, the best thing an Airbnb investment company can do is to go out and have a talk with the locals or look for all the hotspots, hidden gems and even curate more new unique in-house experiences around Sabah such as spas or more in your marketing strategy. Always go extra miles in actively seeking out for partners in the tourism and hospitality industry to sell guests the most “complete travel package” than just stopping at the local popular sites.

Be Safe Yet Flexible.

One of the most important factors which every traveler is putting extra consideration into is the health and hygiene standards of a homestay or hospitality provider. The marketing strategy should also amplify this approach. Masks, sanitizers, limiting the number of people in one area of Airbnb, having contactless check-in etc are all the most basic standards. In regards to the current pandemic, it is also an additional competitive advantage if the Airbnb investment company is able to keep the Airbnb cancellation policy flexible.

Be Guided By Insights

Continuous effort in monitoring insights from channel manager, booking engine, and more analytics to understand trends of how the guests find and book in Airbnb. This would be quite difficult for homeowners to do the marketing analysis. Hence, collaborating with Airbnb investment companies in Sabah can help in pricing strategy and fully utilize the strategy tactics to maximize every opportunity to increase revenue. 

So to conclude, the confidence to travel is slowly but returning slowly for sure. This trend is for sure to be more likely driven by revenge travelers. Hospitality providers need to be aware of this and make an effort to keep ahead of emerging trends and follow an agile marketing and pricing approach to win bookings. Provide a unique delivery experience to attract some post-pandemic travelers, but also at the same time, keep the highest safety standards.